Rick Ross is adding a new title to his repertoire.
Rick Ross is teaming up with Grammy-winning songwriter/producer The-Dream and Roc Nation’s Senior VP of A&R, Lenny S., to guide a handful of rising, unsigned artists towards a lucrative rap career. Their aid in developing and seeking new talent will air as an eight-week series, titled, Signed, on VH1.
Rozay seems excited about the opportunity he’s been given, and looks forward to helping new talent find their way in the industry.
“I’m always looking for talent, so once I saw the extent that VH1 went through to put these artists in front of us I was on board,” Ross says about the show. “When we decide to pick or sign an artist we spend our own money on this — so that’s what makes it unique.”
Ross says he’s looking for “something that I have never seen before.”
And if you’re wondering what exactly he’s looking for, the answer is simple. “It’s a combination of your style, swag and the flow — that’s half of it — and now I need to see your hunger. If you fall down, are you going to get back up and be hungry? Will you refuse to lose? That’s what I’m looking for.”
According to the New York Post, “Ross says one artist in particular has already captured his interest.”
“I saw the struggle and the hustle at the same time in this person,” Ross says. “And when I had the conversation with the artist I asked, ‘You give me your word that you won’t stop for anything? Is this the plan on how you are going to feed your family? You’re not going to resort to anything else … That there’s no plan B?’”
He continues, “My boss moment came around the time I made my second or third album,” he says. “It may have been a certain dollar figure … I finally made it. But it wasn’t just about the dollar figure, it was about the investments that I was making and the track that I was on. But there’s still a lot of work for me to do. I’m still a student of the game.”
Signed premieres tonight at 9:00 p.m. on VH1.